Well, you’re sure to find more than a few ideas on how to communicate more effectively in the book Words that Work: It’s Not What You Say, It’s What People Hear by Frank Luntz.
You see, Frank’s books goes to the core of how the words you use persuade. It contains useful information on how to best organize your words to enable your message to get across, how the meaning of words can change, and how carefully replacing just a single word can change many peoples view on a certain subject.
Dr. Frank Luntz recommends these rules to create more effective communication
- Simplicty: Use small words.
- Brevity: Use short sentences.
- Credibility is as important as philosophy.
- Consistency matters.
- Novelty: Offer Something New.
- Sound and texture matter.
- Speak aspirationally.
- Ask a question.
- Provide context and explain relevance.
Not only does the book provide you with some rules of communication, but Words that Work is full of examples that demonstrate how simple words can make a huge difference in politics, business, and relationships.
You’ll find that many of those examples are taken from politics. But as you read, carefully looks at the examples and ask yourself what you can learn from it. Using these methods you’re sure to further your communication skills.
Trickery and Deceit?
No doubt, some people will say to avoid the book as these methods are a form of trickery and deceit. If you are using words to sell snake oil, than the methods could easily become a form of trickery or deceit. However, if you are using words to help sell noble ideas and values than how could they be?
So, increase your chances of success, focus on how to be understood, and learn skills to further your success. After all, the words you use can mean the difference between success and failure.
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