Want to create a buzz about your business? Do you want your businesses message to spread through viral marketing? Yes? Then Word of Mouth Marketing, by Andy Sernovitz is an essential read. In fact, it should be an essential read for any business owner.
The marketing strategies presented in Word of Mouth Marketing will work for the home based business. The marketing tips presented in this book will work for those in multi-level marketing as well as affiliate marketing, for those that own a corner store, and for those who manage marketing campaigns in a large corporation.
If you put some of the marketing tips learned in the book to use you could get a much larger return on your money. You see, according to Andy Sernovitz “word of mouth marketing is the most profitable marketing you can do. ” It brings a larger return, but costs practically nothing.”
Andy points out that people are already talking, and they might as well be talkign about you. Simply influence what they are talking about. Andy will also teach you how to handle negative word of mouth, and he’ll teach you how simple it can be to take advantage of blogs, viral email, and more.
There are five essential steps to making it work and the book goes into great detail about each of these five areas:
1. Talkers ~ get people to talk about you.
2. Topics ~ give people a reason to talk about you.
3. Tools ~ use tools to help the message spread farther and faster.
4. Taking Part ~ you and your employees take part in the conversation
5. Tracking ~ learn how to track and measure what people are talking about.
Bottom Line: this is a very useful guide for anyone in business. In fact, it would work not only for business but for any purpose for which you want to create a buzz.
Click here to purchase Word of Mouth Marketing.
Visit the Word of Mouth Marketing website.
Author: Andy Sernovitz
Year Published: 2006
Category: Business
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Posted on Posted on February 8, 2009 under the following category: Book Reviews
Some of the Topics Covered In This Article Are: Buzz Marketing • Marketing Tips
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