Successful Reads

ooks to Help You Navigate Life and Business

Articles Filed Under the ‘Book Reviews’ Category

The New Rules of Marketing & PR by David Meerman Scott – Book Review

Posted by Leisa Watkins On January - 10 - 2011 ADD COMMENTS

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly is a roadmap to navigating the world of online marketing. Author David Meerman Scott provides tips and techniques on how to market your product, your idea, or your services using the power of social media, blogs, news releases, online video, and viral marketing to reach your target market directly. And reading this book could help you outline an online marketing campaign for your business. Perhaps, you are doing quite well at creating compelling content for your ...

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The Magic of Thinking Big by David Schwartz – Book Review

Posted by Leisa Watkins On July - 4 - 2010 1 COMMENT
The Magic of Thinking Big

The Magic of Thinking Big by David Schwartz is a classic self-help book that sets out to show how success is determined by the size of your thinking - and not the size of your brain.  But it does more than introduce the concepts - it demonstrates  how one can get more out of life and enjoy it more.  It teaches one to live big in all areas of life -  career, relationships, business, and finances by expecting more out of life. David helps one determine which thought patterns are trapping us in a smaller existence.  One way he does that ...

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Little Red Book of Selling by Jeffrey Gitomer

Posted by Leisa Watkins On February - 27 - 2010 1 COMMENT
The Little Red Book of Selling

The Little Red Book of Selling book by Jeffrey Gitomer is full of bite-sized pieces of  sales information all designed to inspire and encourage the reader to become more of an expert in sales. In it Jeffrey answers the question that a lot of people in sales ask all the time: What's the difference between failure and success in salespeople? It's not usually technique.  But rather attitude. Jeffrey outlines the fundamentals that successful sales people do as well as the way successful people think. The basic fundamentals outlined are: Believe you can. Create the environment. Have the right associations. Exposure yourself to what's new. Plan for the day. Become valuable. Have ...

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Words That Work by Dr. Frank Luntz

Posted by Leisa Watkins On August - 16 - 2009 ADD COMMENTS

Would you like to learn how to better communicate your ideas? Would you like to learn how to motivate others with your words? Yes? Well, you're sure to find more than a few ideas on how to communicate more effectively in the book Words that Work: It's Not What You Say, It's What People Hear by Frank Luntz. You see, Frank's books goes to the core of how the words you use persuade. It contains useful information on how to best organize your words to enable your message to get across, how the meaning of words can change, and how carefully replacing just ...

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The Intellectual Devotional by David S. Kidder and Noah D. Oppenheim

Posted by Leisa Watkins On May - 3 - 2009 ADD COMMENTS

I love to learn, but often find it difficult to fit in as much educational time as I would like. David. S. Kidder and Noah D. Oppenheim have come up with an easy way to easily increase your knowledge. Simply read a page a day from their book The Intellectual Devotional. Each day of the week is devoted to a specific topic: Monday - History Tuesday - Literature Wednesday - Visual Arts Thursday - Science Friday - Music Saturday - Philosophy Sunday - Religion Of course there will be plenty of topics in the  The Intellectual Devotional that you already know about, but chances are that you will ...

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A Thousand Splendid Suns by Khaled Hosseini

Posted by Leisa Watkins On February - 26 - 2009 ADD COMMENTS
A Thousand Splendid Suns

A Thousand Splendid Suns, by Khaled Hosseini, is the perfect book to read if you are feeling sorry for yourself. You’ll quickly be grateful for what you do have. The story, set in Afghanistan, chronicles the lives of Miriam and Laila, two women whose intertwined lives are forced upon them. Miriam’s childhood isn’t an easy one.  Because she is an illegitimate daughter she is forced to live on the outskirts of Herat, in a small hut.  Her mother, and provider, has a terrible view of life due to the circumstances she finds herself in. Her father lives in town with his wives, ...

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Word of Mouth Marketing by Andy Sernovitz

Posted by Leisa Watkins On February - 8 - 2009 ADD COMMENTS

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