The New Rules of Marketing & PR by David Meerman Scott – Book Review

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly is a roadmap to navigating the world of online marketing. Author David Meerman Scott provides tips and techniques on how to market your product, your idea, or your services using the power of social media, blogs, news releases, online video, and viral marketing to reach your target market directly. And reading this book could help you outline an online marketing campaign for your business. Perhaps, you are doing quite well at creating compelling content for your ...




