Successful Reads

ooks to Help You Navigate Life and Business

Articles Filed Under the ‘Book Talk’ Category

The New Rules of Marketing & PR by David Meerman Scott – Book Review

Posted by Leisa Watkins On January - 10 - 2011 ADD COMMENTS

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly is a roadmap to navigating the world of online marketing. Author David Meerman Scott provides tips and techniques on how to market your product, your idea, or your services using the power of social media, blogs, news releases, online video, and viral marketing to reach your target market directly. And reading this book could help you outline an online marketing campaign for your business. Perhaps, you are doing quite well at creating compelling content for your ...

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The Magic of Thinking Big by David Schwartz – Book Review

Posted by Leisa Watkins On July - 4 - 2010 1 COMMENT
The Magic of Thinking Big

The Magic of Thinking Big by David Schwartz is a classic self-help book that sets out to show how success is determined by the size of your thinking - and not the size of your brain.  But it does more than introduce the concepts - it demonstrates  how one can get more out of life and enjoy it more.  It teaches one to live big in all areas of life -  career, relationships, business, and finances by expecting more out of life. David helps one determine which thought patterns are trapping us in a smaller existence.  One way he does that ...

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Little Red Book of Selling by Jeffrey Gitomer

Posted by Leisa Watkins On February - 27 - 2010 1 COMMENT
The Little Red Book of Selling

The Little Red Book of Selling book by Jeffrey Gitomer is full of bite-sized pieces of  sales information all designed to inspire and encourage the reader to become more of an expert in sales. In it Jeffrey answers the question that a lot of people in sales ask all the time: What's the difference between failure and success in salespeople? It's not usually technique.  But rather attitude. Jeffrey outlines the fundamentals that successful sales people do as well as the way successful people think. The basic fundamentals outlined are: Believe you can. Create the environment. Have the right associations. Exposure yourself to what's new. Plan for the day. Become valuable. Have ...

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I Love To Blog, I Love To Read, So Why?

Posted by Leisa Watkins On January - 15 - 2010 ADD COMMENTS

I love to blog.  And I love to read.  So why do I find it so hard to peck out a book review on this blog? I've been asking myself that for some time. During the past few years I've devoured book after book.  I have a stack here of success oriented sitting here on the shelf books waiting to be reviewed.  But those blog posts are something I so easily put off. The reason, I believe is this... I believe to much in "Perfection." I'm not sure why, but I tend to look at a book review a little differently that the other ...

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Words That Work by Dr. Frank Luntz

Posted by Leisa Watkins On August - 16 - 2009 ADD COMMENTS

Would you like to learn how to better communicate your ideas? Would you like to learn how to motivate others with your words? Yes? Well, you're sure to find more than a few ideas on how to communicate more effectively in the book Words that Work: It's Not What You Say, It's What People Hear by Frank Luntz. You see, Frank's books goes to the core of how the words you use persuade. It contains useful information on how to best organize your words to enable your message to get across, how the meaning of words can change, and how carefully replacing just ...

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The Intellectual Devotional by David S. Kidder and Noah D. Oppenheim

Posted by Leisa Watkins On May - 3 - 2009 ADD COMMENTS

I love to learn, but often find it difficult to fit in as much educational time as I would like. David. S. Kidder and Noah D. Oppenheim have come up with an easy way to easily increase your knowledge. Simply read a page a day from their book The Intellectual Devotional. Each day of the week is devoted to a specific topic: Monday - History Tuesday - Literature Wednesday - Visual Arts Thursday - Science Friday - Music Saturday - Philosophy Sunday - Religion Of course there will be plenty of topics in the  The Intellectual Devotional that you already know about, but chances are that you will ...

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Tips For Starting a Successful Book Club

Posted by Leisa Watkins On April - 28 - 2009 ADD COMMENTS
Image Courtesy of Wander.lust

The first step in starting a new book club is to decide on a theme of the club.  If you enjoy mysteries you may want to start a mystery book club.  If you enjoy personal development you may want to start a self-improvement book club. You'll then want to set a date and time for your first meeting and invite prospective members to that first meeting. Keep in mind that we often tend to look for people that have the same views as us, however that can lead to boring discussions. A book club can be much more interesting ...

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Share a Book With Book Crossing

Posted by Leisa Watkins On April - 22 - 2009 ADD COMMENTS
Bookcrossing.com

“Nothing links man to man like the frequent passage from hand to hand of a good book.” ~ Walter Sickers People are fond of passing objects from one person to another. Perhaps you've heard of... Flat Stanley ~ A paper doll that travels with a journal from school to school where other students treat him as a guest and journal about his experiences there. This has led to others in the paper arts world creating paper doll versions of themselves to travel from one place to another. Travel Bug ~ A travel bug is a trackable item that moves from place to place. ...

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A Hunger for Knowledge and Stimulating Thought

Posted by Leisa Watkins On April - 14 - 2009 ADD COMMENTS

“The book to read is not the one which thinks for you, but the one which makes you think.” ~ James McCosh I hunger for knowledge and thirst for stimulating thought. I suppose that is why I like reading personal development, business, educational and inspirational books. They usually contain immediate life lessons you can put to use right away. Naturally, there are many novels which would qualify as stimulating thought as well. Sure I like to read the occasional book purely for the joy of it, but I prefer a good novel that not that not only entertains, but one that teaches ...

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Book Talk – How Long Does it Take to Write a Book?

Posted by Leisa Watkins On April - 7 - 2009 13 COMMENTS
Image Courtesy of Gonzalo Barrientos

So you're wondering how long it takes to write a book? Well, Nick Daws of WriteQuickly.com said he can teach you how to write a book in 28 days. After all... "Charles Dickens wrote his literary classic A Christmas Carol in just 2 weeks. Samuel Johnson wrote Rasselas: Prince of Abyssinia in an amazing 4 days. Barbara Cartland took only 5 days to write each of her books, resulting in an amazing 623 best-sellers during her lifetime. The hit self-help book Don't Sweat the Small Stuff is still selling in its millions - and was written by ...

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A Good Book Has No Ending, Or Does It?

Posted by Leisa Watkins On March - 25 - 2009 ADD COMMENTS
Image Courtesy of Kimberly Faye

"A good book has no ending." ~R.D. Cumming A good book has no ending because it is either a catalyst for change, an inspiration for life, or a starting point in a journey. Books change lives. I remember just a couple of things about my life is sixth grade. One was the daily writing assignments our teacher gave us. She said we could write on any topic we wanted. While most children wrote about something different every day, I chose to write a book. As a 12 year old child I was inspired by the book Stuart Little by E. B. White ...

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Be Wise – Take a Book to Bed

Posted by Leisa Watkins On March - 19 - 2009 ADD COMMENTS
Image Courtesy of Roger Smith

Image Courtesy of Roger Smith “A wonderful thing about a book, in contrast to a computer screen, is that you can take it to bed with you.” ~ Daniel J. Boorstein There isn’t quite anything like curling up with a good book. One of my favorite things to do, but haven’t done for a long time is to curl up with a good book, in bed, on a rainy day. It is something I used to do constantly as a teenager. Now that I’m a very busy mom with young children that never seems to happen. I catch my reading while ...

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A Library of Wisdom is More Precious than Wealth

Posted by Leisa Watkins On March - 12 - 2009 2 COMMENTS

“A library of wisdom, is more precious than all wealth, and all things that are desirable cannot be compared to it. Whoever therefore claims to be zealous of truth, of happiness, of wisdom or knowledge, must become a lover of books.” ~ Unknown There is definitely some truth to this quote when one considers the vast amount of knowledge one can acquire from books. One can truly have a library of wisdom. Naturally, that library of books doesn’t do a man much good if they sit on the shelf unread, and it's true that one could acquire knowledge by talking to people, ...

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A Thousand Splendid Suns by Khaled Hosseini

Posted by Leisa Watkins On February - 26 - 2009 ADD COMMENTS
A Thousand Splendid Suns

A Thousand Splendid Suns, by Khaled Hosseini, is the perfect book to read if you are feeling sorry for yourself. You’ll quickly be grateful for what you do have. The story, set in Afghanistan, chronicles the lives of Miriam and Laila, two women whose intertwined lives are forced upon them. Miriam’s childhood isn’t an easy one.  Because she is an illegitimate daughter she is forced to live on the outskirts of Herat, in a small hut.  Her mother, and provider, has a terrible view of life due to the circumstances she finds herself in. Her father lives in town with his wives, ...

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The Child Who Could Not Read

Posted by Leisa Watkins On February - 13 - 2009 6 COMMENTS
Image Courtesy of simonkoležnikImage Courtesy of simonkoležnik

His mom grew more and more impatient and tried pulling him away several times. Finally she grabbed his arm and successfully pulled him away. The child was pleading for a book. “Please mom, just one book,” he said.

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Leisa Watkins

Welcome to Successful Reads, the place where you'll find articles, book reviews, book commentary and more.

Most of the books we feature have to do with self-improvement and principles of success.

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