Little Red Book of Selling by Jeffrey Gitomer

The Little Red Book of Selling book by Jeffrey Gitomer is full of bite-sized pieces of sales information all designed to inspire and encourage the reader to become more of an expert in sales. In it Jeffrey answers the question that a lot of people in sales ask all the time: What's the difference between failure and success in salespeople? It's not usually technique. But rather attitude. Jeffrey outlines the fundamentals that successful sales people do as well as the way successful people think. The basic fundamentals outlined are: Believe you can. Create the environment. Have the right associations. Exposure yourself to what's new. Plan for the day. Become valuable. Have ...
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