Words That Work by Dr. Frank Luntz

Would you like to learn how to better communicate your ideas? Would you like to learn how to motivate others with your words? Yes? Well, you're sure to find more than a few ideas on how to communicate more effectively in the book Words that Work: It's Not What You Say, It's What People Hear by Frank Luntz. You see, Frank's books goes to the core of how the words you use persuade. It contains useful information on how to best organize your words to enable your message to get across, how the meaning of words can change, and how carefully replacing just ...
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