Roadmap To Success

Charting A Successful Business Course

Articles Filed Under the ‘Navigating Your Business To Success’ Category

Tips on Crafting Your Email Marketing Signature

Posted by Leisa Watkins On December - 12 - 2011 ADD COMMENTS

Sadly, many email marketers never given much serious thought to the signature that appears below the content in emails they send to their lists, and far to often they treat it as more of an after thought. One reason why using an email signature is important is it shows that you are serious about running a legitimate business. Plus, it can help provide important clues about how the person became acquainted with you - just in case they have forgotten. There is lots of conflicting thoughts on what to include in an effective signature. Here's our general thoughts on it...

One Time Management Tool To Use in Building a Successful Home-Based Business

Posted by Leisa Watkins On July - 13 - 2011 ADD COMMENTS
Time Management Tools

We just celebrated Independence Day here in the United States and home-based businesses have been a part of American culture since before the United States was an official country.  Running a business out of the home has long provided income for families. The freedom to easily operate a business from home is something I am very grateful for. Thankfully, the internet has made opening and operating a home-based business easier than ever.  In fact, running a business that taps into the power of the Internet can provide you the opportunity to earn a substantial income without leaving the comfort of your ...

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How Using YouTube Can Increase Your Online Presence

Posted by Leisa Watkins On July - 11 - 2011 ADD COMMENTS

Editors Note: This is a guest post by James Martell. The prosperity of any online business comes from a well laid out plan of what you’re looking to offer and gain. It does not matter what kind of products or services you have, you still need that website exposure to be seen. There are many paid advertising campaigns you could sign up for but there are also the free advertising campaigns that are just as beneficial. Your sites popularity and success depends on professionalism but also the amount of daily traffic to your site which creates conversions. Often times the free traffic ...

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Are You At Risk of Being Reported As A Spammer?

Posted by Leisa Watkins On January - 19 - 2011 ADD COMMENTS

Anyone with a mailing list runs the risk of being reported to their Internet Service Provider for spam.  In fact, every month there are tens of thousands of internet searches done by people who want to report someone for spam. Despite our strict compliance with spam laws, a few years ago we were reported by a former business associate for spamming when we sent out an issue of a newsletter that she had been getting for months. Why? She had just broken up with one of our relatives and didn’t want to be in a business relationship with us any more.  ...

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Promote Your Business With Mobile Apps

Posted by Leisa Watkins On December - 9 - 2010 ADD COMMENTS

Mobile marketing allows you to promote and build brand awareness because it gives you the ability to stay in front of your potential or current clients via an app that you have created just for your business. Thankfully, there are already apps out there that you can brand as your own, so don't panic. You just put in the info needed to change the app and presto, you're branded. So, if you have an awesome idea for an app but no coding know-how, no need to worry. You can create apps yourself by coming up with an idea, then putting an ...

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Deliver Your Marketing Message Precisely When You Want to With Mobile Content Marketing

Posted by Leisa Watkins On December - 8 - 2010 ADD COMMENTS

Smart marketers work hard to determine the the best time of day or day of the week to send out their electronic newsletters, and email messages.  But trying to pick times where your potential client is at the computer checking email, is certainly not easy. Because we have such a mobile society, most people are not sitting at their computers all day long. Thankfully, with mobile content marketing you will have much more control over when and how your clients receive messages. The increase of Internet access via smart phone technology has increased exponentially over the last two years and this ...

Click Here to Continue Reading>>> Deliver Your Marketing Message Precisely When You Want to With Mobile Content Marketing

Five Steps That Can Give Your Business a Boost Next Year

Posted by Leisa Watkins On December - 6 - 2010 ADD COMMENTS

The new year is about to arrive. Hard to believe - isn't it? That means right now is the perfect time to create a itinerary or plan for the coming year that can give your home-based business an edge. Step #1 - Review What You've Done in the Past and the Results You've Gotten Spend some time reviewing your business plan - or create that business plan if you don’t have one. Determine which areas you've fallen short on. Take a look at your goals. Are you reaching them? Review the strategies you currently use to achieve your goals. Are they effective. Where could ...

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Why Do Most People Fail in Network Marketing?

Posted by Craig Watkins On December - 5 - 2010 ADD COMMENTS
Network Marketing Failure

Network Marketing Failure Failure.  It's a part of life. In fact, if we took a look at most things people have failed to accomplish the list would be rather large. People say they want to play professional sports, but only a few ever make it to the top. Some want to be a great golfer.  Many try, but only a few make it to the top. Some want to be a great musician, but only a few make it. Most of the people that open a ...

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Six Steps to Evaluating Your Social Media Strategy

Posted by Leisa Watkins On October - 1 - 2010 1 COMMENT

  Are your social media strategies effective? Both small and large companies have found that social media marketing has become an important part of their overall marketing campaign. Is it a part of yours? The benefits have become hard to ignore for the small business owner. If you want to build brand awareness, drive traffic, establish credibility, and develop more customer loyalty social marketing can help. To often most small business owners approach social media in a haphazard way. The benefits of a successful social media campaign are to important to leave to chance - one needs a good solid action plan - a ...

Click Here to Continue Reading>>> Six Steps to Evaluating Your Social Media Strategy

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Craig and Leisa Watkins

Welcome to Road Map To Success - Charting A Successful Business Course.

You'll find here resources and tips on creating success in small business, direct sales, home-based business, or network marketing business.

Enjoy the journey!

Craig and Leisa Watkins

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